Online lead generation is essential for finding new customers and generating increased business in the digital age, especially in rural communities such as Kingsbridge in Devon.
You may already have noticed that your customers are spending ever more time browsing the web through either their smartphones, tablets or PC. So, how can you take advantage of this?
iWeb Marketing would like to share our top six, proven, Online Lead Generation Strategies with you:
1. Search Engine Marketing (SEM)
SEM can drive new customers to your website via the searches they perform on the Search Engines on their Internet Device. Thses searches used to be made on desktop PC's but recently more searches are performed on mobile devices than any other. Searches result in one of two main listing items, Paid Adverts or Organic.
Paid Adverts, known as "Pay Per Click" are display when a search term triggers it due to an association with a specific keyword or phrase. Ads are payed for only when they are clicked. Organic listings typically only appear when the Search Engine itself has identified the listed page items as being highly relevant and highly ranked for that keyword/trigger. Organic clicks are not charged. The process of getting websites and its page content listed by Search Engines is known as Search Engine Optimisation (SEO).
By using a combination of PPC, (to identify high performance search terms used by your customers, one that have converted into orders), and SEO, (where pages are developed with the right content to be promoted by SEO techniques, businesses can get the best of both listings as quickly as possible.
2. Landing Pages
Landing pages are not the same as home pages or static website pages. The general purpose of a website is to present all relevant information about your brand, company history and products/service. For your customers, browsing through an entire website can be a lengthly and time consuming activity for your consumers. Landing pages, on the other hand, represent a focused message which targets one particular aspect of what the company is promoting with normally only one clear course of action that you wish the visitor to take. This could be "Buy Now", "Contact Us", "Download Here". This makes landing pages much easier to read and navigate and drive the visitor to the conversion objective.
3. Content Marketing
By creating a series of blogs posts & videos, such as those on Youtube, businesses can consistently deliver top quality content that adds real value to your customers and will over time build a loyal following among your customers and contacts. Great content keeps drawing people back to you and not to your opposition.
4. Online Social Networking
Social media, the online word of mouth, allows you to easily interact with customers and for them to share this information with their contacts as well. Spread the Word is the new social mantra and it has become a highly effective way of promoting businesses and the products they offer. This is especially true in communities such as Kingsbridge, Totnes and Salcombe where local, personal recommendations are sought after by purchasers. Over time your online reputation will build and word will spread.
5. E-mail Marketing
It's generally accepted that it's 5 times easier to sell to an existing customer than it is to find a new customer. One of the most effective ways of promoting special offers, discounts, event deals etc is via email to your existing customer base. The great advantage of this is that they already now you, have engaged with you, will have (presumably) already recieved great service and as emails are now read on mobile phones rather than PC's, it's a personal delivery direct into their handbag, case or pocket.
If you would like to know how our top 5 online lead generation startegies can help your business, please get in touch with iWeb Marketing in Kingsbridge, Devon.