It's more than just the place customers go to get information on your products and services, your website is the central hub of your business's digital presence. In today's highly competitive market, you can't afford to let your website become stagnant - it needs to be a living, breathing and constantly evolving component of your brand.
Now more than ever websites are one of the key assets of a business. Many business owners now consider their website as being the heart of their business world: This can be the same for you.
A website that delivers brand promotion, leads & inquiries, initial and repeat sales and referrals to new customers. It can also be your sales processing, inventory and CRM (Customer Relationship Manager). A potent mix I think you'll agree.
If you are a business owner in Kingsbridge, Salcombe or Totnes in Devon, how can you go about building the Website Your Business Needs?
Here are the 7 Top Tips to Website Success:
1. Understand Who Your Customers Are and What They Need
Key to this is remembering that your website is for your customers - not you!
Of course, your website represents your business, brand, products, services and values but it's there for your customers use, service, convenience and value for money. Your customers should remain at the forefront of every thing you do online. So, before your start to create that all encompassing website you need to determine the persona of your potential customers: Gender, Age, Interests, Values, Motivation for buying etc.
There is no such thing as too much detail in this.
The more you know and understand your customers and can represent them in your website design, the more likely they will buy from you.
2. Plan For Success
The phrase "build it and they will come" doesn't apply here. More like "Build it and implement a Marketing Plan and they will come". This marketing plan needs you be a top consideration as part of you website design. Think of how your potential customers will find you: Social, Search, Email, Offline Campaigns, all of these will have different client considerations.
3. Website Design & Build
The design will need not only to reflect you brand but have the creativity that will interest your prospects. Getting creative input from people who know how to make things look attractive as well as having the structure to encourage them to buy is a key part of the Website Design & Build process. Just having a pretty website will not suffix. You will need to repeat steps 1-2 until you include all the aspects required for an effective website design.
4. Make Sure Your Website Works
Quality and reliability are fundamental. If a website is slow or continually crashes then it wll directly affect it's performance from a business and brand point of view. Pre-launch website testing may sound very boring but time spent prior to launch in making sure it functions as per requirements are worth it if you don't want the pain of dealing with these issues after you've gone live. This will help ensure that the website creates the positive experience that you're planning to create for your visitors.
5. Built In Marketing Features
Make sure that all the fundamental marketing features are included pre-launch. Fully optimized pages for Search Engine Optimisation and Social Media, as well as the ability to capture contact information and correctly channeled leads to the right peole/ functions.
6. In Built Website Analytics
To understand exactly how your website is performing, build the analytics process in as part of the design. It's a lot easier if you know what your KPI's (Key Performance Indicators) are from the start and factor them in. Items such as Conversions, Key Marketing Channels, Return On Investment (ROI) of Marketing Channels, Abandon Rates will all help you run and manage your website and marketing activities more successfully.
7. Think Investment - Not Cost
There are many companies who offer £199 websites. Well you pay your money and take you choice (or risk). To get the most from your website you need to treat it as an investment. One that deserves your time, attention and funding. To simply hand it over to a friend you know at the local who will do one cheaply will probably not deliver the long term results you are after. A properly researched and designed website will consider all of the above and whilst the investment needed doesnt need to be exhorbitant it does need to reflect on the time, thought and effort that will need to go into it to make it work
If you would like to know how our top 7 tips for Website Success and how we can help your business, please get in touch with iWeb Marketing in Kingsbridge, Salcombe, Totnes, Devon.