If you are a business located in Kingsbridge, Salcombe or Totnes you may have considered how Facebook can help you find new leads to grow your business. In the South West of England people keep in touch via Facebook and other Social Media Channels. There are now many local "for sale" groups on Facebook. Groups such as "Items for sale in Kingsbridge" or "Items for sale in South Hams" are now common place.
Why is Facebook an ideal platform for Selling Online?
Facebook has over with in excess of 1.2 billion monthly active users Facebook has become a great way to gain leads for your business. Also, at the moment Facebook advertising is still relatively cheap when it's compared to other methods of Social Media Advertising.
Since Facebook’s arrival as a key player in the world of Social Media, it has evolved from a basic sharing platform used predominantly by University and College students into demographic marketing platform where users can be highly engaged with each other and where online word of mouth acts as a key product "influencer".
As a business promotional tool, Facebook allows companies to build strong customer relations through sharing ideas, content and recommendations that can drive debates with their included audience. Now, courtesy of Facebook Advertising, businesses can now target their ads directly towards their target demographic and interested marketplace as well.
How can businesses use Facebook Advertising to gain new leads?Create a Facebook Business Page
Before you can start your Facebook Business Advertising campaign, you will require a Facebook Business Page. When you create you Facebook Business Page, you can choose from six categories, namely:
- Local Business or Places
- Companies, Organisation or Institution
- Artist, Bands or Public Figure
The two key elements that you must get right is your Profile Picture and Cover Photo.
These visual branded images are the first thing your target audience will see, so please ensure that both of these images are what you wish to promote and to attact customers and that they are visually appealing to your target audience.
How to create an Advertisement for Your Facebook Business PageFacebook has 2 tools for ad creation.
They are the Facebook Ad Creator & Facebook Power Editor. The Ad Creator is a superb tool for those starting on the early Ad Campaigns and have had limited exposure to the advertising platform. The Power Editor is for moer advanced users and contains more advance features such as creating bulk advertising and ad targeting to "similar" or "lookalike" audiences. The “lookalike” audience feature allows you to share your advert with profiles who are similar to your target audience.
Choosing Your Facebook Advertising Campaign ObjectivesDepending on the objectives of your business ad campaign, Facebook offers a number of default campaign objectives namely:
- Page Post Engagement
- Page Likes
- Click to Website
- Website Conversions
- App Install
- App Engagement
- Event Response
Set Your Budget
Similar to a Google Pay Per Click Advertising Campaign, the way Facebook Advertising works is whenever your customer completes your campaign objective, e.g. they like your page, your business will pay Facebook each time that objective has been achieved.Clearly, if your advert has managed to hit its objective at a high rate, then your business will potentially pay significant fees to Facebook. In order to control how much you spend on your advertising campaign, set a budget cap within the Ad settings and therefore control your marketing spend on a daily, monthly or yearly basis.
Select Your Target Facebook AudienceThis step is vitally important! You need to make sure as much as possible that your ads are going to be viewed by your ideal potential customer. There's little investing time and money on creating the perfect ad if it has little chance of being seen by your ideal target client.
If you have an email list of your current subscribers, then this is an advantage because Facebook Advertising provides an option of uploading your email list to your ads to reach out to your current subscribers.
Reaching target customers via Demographic ProfilingBecause of the information Facebook holds about it's customer base it is perfectly positioned to provide Demographic Ad Targeting. This means that you can segment Facebook’s entire user base so that your advert targets to most optimum perspective customer. Facebook’s allows you to segment through a number of different categories, namely:
- Relationship Status
- Political Views
- Placement of Your Ad
Where Can You Place Your Ad on Facebook
NewsfeedFacebook’s newsfeed is the prominent advertising platform on Facebook. The newsfeed is the first thing Facebook users see whenever they log on to Facebook. It is a stream of information, so be careful that ads aren't lost in the stream
Mobile Facebook App UsersFacebook has estimated that they have nearly 1.01 billion monthly active mobile app users. Since mobile marketing is the future of digital advertising and with this number of mobile users it's a great place to promote your ads. The mobile platform is a very effective medium if you are trying to promote an app.
Right-hand ColumnWhen choosing this option, the placement of your ad will be placed on the right-hand column of Facebook’s webpage. The advantage of this option is that your advert will remain static on one part of Facebook’s webpage, unlike the newsfeed option where your advert could be missed if your target audience is quickly scrolling through their newsfeed.
Content Is Still KingMatching your ad content to your target audiences interests is absolutely essential if your are to gain their attention and get their engagement. It's perhaps the most important aspect of getting your Facebook Advertising campaign off the mark. Get this right and your brand will appear very attractive to your target audience.
It is also important to keep in mind that whenever you promote your business page, your business page also contains the same quality, relevant content.
All content doesn't have to be created by you either. Facebook, and Social Media in general, is a great way of sharing posts, videos, articles, images, special offers etc.
Make sure that you don't just promote your brand. By being a source of relevant, informative, sometimes humourous sometimes serious content, your potential customers will keep coming back for more.
If you would like to know how to use Facebook to get new leads and how we can help your business, please get in touch with iWeb Marketing in Kingsbridge, Salcombe, Totnes, Devon.