It is often said that "it costs 5 times as much to find a new customer as it does to keep one...". It's probably more than that in many cases. Yet businesses continue to drive their sales by looking for new customers and markets and ignoring the valued customers that they already have.
Targeted Email Marketing is now becoming the most effective way of keeping in touch with your existing customers and is still one of the most effective ways of enticing them back to your business website as it's a great way to promote:
All of these events are excellent reasons for you to communicate with your customers in a personalised way. As your emails will re-enforce your brand and image. So you won't be confused with anyone else. Especially your competitors. Don't lose your customers to your competitors!